Just when you think that sanity might prevail in the health and wellbeing arena, your hopes are dashed.
|ANH-I Chief, Robert Verkerk PhD|
The Alliance for Natural Health - International (ANH-I), an influential pressure group, has submitted comments to the UK Department of Health saying that the EU Nutrition and Health Claims Regulation (NHCR) has “lost the plot.” Under attack is the NHCR’s new regulations banning terms like “probiotics” and antioxidants”. In other words, if a company uses a term that is considered, in the eyes of the majority of consumers, to constitute a health claim, that actual term is considered a claim in itself. So unless they have indeed previously secured claims for such products, companies cannot use those terms. Next it’s likely that terms such as “digestif”, “digestive biscuits”, “tonic water” and “cough drops” will have to go.
Lost the plot? Couldn’t agree more - a case of regulatory authority gone barking mad!