Apparently those assessing the performance of the food and beverage manufacturers of the world don’t place much value on compliance with the International Code of Marketing of Breastmilk Substitutes. Danone rates 6.3 and and Nestlé 6.0, scoring out of possible 10 in the ATNI Index. Both were applauded for their efforts to address obesity and malnutrition, improving the health profile of their products, making them affordable and promoting them appropriately, yet their breastfeeding policies remain of “significant concern.”
The International Baby Food Action Network (IBFAN) has branded the report a ”whitewash.” They say the ATNI Report is “a clever tactic that rewards companies for the wrong things!” Absolutely agree with that and the fact that Coca Cola and Friesland-Campina (one of the four largest Infant Formula companies in the world) don’t even rate a 0 on the ATNI scale should be cause for panic (but probably no surprise)! A long time ago, concerned women of the world boycotted Nestlé for inappropriate promotion of their breast milk substitutes in developing countries - maybe we need to mount another campaign?