Showing posts with label Marketing of Breastmilk Substitutes. Show all posts
Showing posts with label Marketing of Breastmilk Substitutes. Show all posts

Tuesday, May 14, 2013

How far have you strayed from your traditional diet?

Urbanisation, increasing wealth, aggressive marketing by the food multi-nationals, adoption of what are seen as “progressive Western eating habits”, changing work patterns, women in the workforce - I could go on, but the diets of the developing nations are at a watershed. Now Director-General of the Food and Agriculture Organization (FAO) José Graziano da Silva has called for integrated nutrition strategies to help countries deal with rapidly changing diets. 

Well, I reckon he’ll be up against it, because big food companies see these regions as their new high-growth markets. However I’m heartened that da Silva appreciates and supports the need for and desirability of different crops for different regions and different diets for different communities. He indicates the need for individualised solutions that respect season, climate, soil, water and landforms.
Which begs the question, what would it take for communities around the world to revert to their traditional diets? When the world is one big melting pot, when the drift to the cities from rural communities is a global trend, I’d suggest that isn’t in the realm of possibility. However with the knowledge that we now have of the benefits of whole, unrefined, in season and non-processed, and the ill-effects of refined, sugar, salt and fat-laden, plain for all to see, “integrated nutrition strategies” are definitely called for. Let’s hope they make it off the FAO drawing board and into the developing communities around the world soon! And let's hope FAO start by enforcing the code for Marketing of Breastmilk Substitutes!

Friday, April 26, 2013

"...despite significant concerns about marketing breast milk substitutes"

Danone has topped the Access to Nutrition Index (ATNI) for its efforts to address issues such as obesity and malnutrition.

Apparently those assessing the performance of the food and beverage manufacturers of the world don’t place much value on compliance with the International Code of Marketing of Breastmilk Substitutes. Danone rates 6.3 and and Nestlé 6.0, scoring out of possible 10 in the ATNI Index. Both were applauded for their efforts to address obesity and malnutrition, improving the health profile of their products, making them affordable and promoting them appropriately, yet their breastfeeding policies remain of “significant concern.”

Which means the ATNI score is a complete oxymoron. If these companies are still flouting the MAIF Code, they’re white-anting the most fundamental, preventive health promotion measure that should be the birthright of everyone on this planet! Whatever they do down the track to tackle obesity or malnutrition pales into insignificance. 

The International Baby Food Action Network (IBFAN) has branded the report a ”whitewash.” They say the ATNI Report is “a clever tactic that rewards companies for the wrong things!” Absolutely agree with that and the fact that Coca Cola and Friesland-Campina (one of the four largest Infant Formula companies in the world) don’t even rate a 0 on the ATNI scale should be cause for panic (but probably no surprise)! A long time ago, concerned women of the world boycotted Nestlé for inappropriate promotion of their breast milk substitutes in developing countries - maybe we need to mount another campaign?